Since the COVID-19 pandemic began, more people have started prioritizing healthier practices in their daily lives. And as the wellness industry grows, there are many ways in which holistic health practitioners can scale their businesses to attract clientele. In this article, I’ll cover some strategies for a healthy wellness business.
In speaking with practitioners, one of the most common pain points is that some people don’t know what to expect. Sometimes they end up walking away after a session, dropping off down the line because they aren’t seeing the benefits. Some others can’t commit for financial reasons.
In analyzing some holistic practitioner websites, I noticed a common thread of unclear messaging. It wasn’t so much lack of information in most cases, but rather an overload that led to viewing dropoff or confusion as to what services or benefits they would receive.
Sometimes we feel if we don’t list every single detail, we won’t attract business. We can state too much with all good intentions because we want to inform. However, it’s precisely an abundance of information that can cause a site visitor to lose interest.
Keep it simple
Simplicity is important in communication. Knowing yourself and establishing a clear business direction with precise messaging that speaks directly to your target audience is what drives engagement and helps conversion rates. Welcome your audience by keeping your information short, sweet, and having a message that strikes a chord.
Colors and imagery are also as important as copywriting when it comes to conveying your message. Harsh tones and heavily exposed images cause distraction. So it’s important to ensure they are balanced and help in telling the story of your business.
Be an authority
When devising your content strategy, it’s important to know what your audience needs and what you can do to address those needs. Analyze the pain points of your audience and consider what unique solutions you can provide to help alleviate their problems.
In some cases, people may be seeking holistic healing due to issues with healthcare systems. For them, change can be difficult and come with uncertainty. It’s important the information you provide educates them as to the services they will receive and the benefits of those services.
People want to buy. They don’t want to be sold to. In creating an onboarding system for your wellness business where you can educate potential clients on the benefits of holistic healing, you are creating a more welcoming pathway and helping to alleviate that anxiety that comes with change.
Engage with your audience on a genuine, human level. Some ways you can create engaging content that educates, establishes you as an authority, and can produce more revenue are workshops, videos, and blog articles.
Creating content such as how to develop healthier habits, exercise routines, self-care, and seasonal health tips goes a long way in developing a rapport with the community and setting yourself up as an authority in your field.
Get them talking
When your clients and customers become ambassadors for your practice, it’s a huge boost in the promotion of your business. It speaks volumes of the trust that has been established and the value you bring.
Posting customer reviews, speaking of how much they mean to you both personally and professionally goes a long way in reinforcing your brand message and the trust you have worked to build between you and your audience.
Sharing success stories and having your clients and customers speak about your product and services publicly also can lead to converting those interested parties and also bring more attention to others unaware of your business.
Bring them home
The window of opportunity can be small once you have gained the attention of your audience. Between competition and distraction, there’s a lot that can interfere in conversion. This is why it’s important to have clear messaging that resonates with your audience, triggers an emotion, and influences them to take that step forward in creating a relationship with your business.
Just as important in persuading your audience to convert is researching your competition. See what they’re doing, read all of their reviews. Search for gaps in their products or services. Think about what you can do to fill those gaps. Consider what you can do to stand out from your competitors and prevent potential clients and customers from going elsewhere.
The key component to keep in mind in order to have a healthy wellness business is your audience. Addressing their questions, concerns, and needs will help to establish you as an authority and allow for you to build a healthy, supportive community. Trust in your business will increase leading to more conversions and satisfied clients and customers that will help you move your business forward for years to come.