Concept / Naming / Branding / Packaging

Anew is a skincare packaging concept for a cosmetic product line.

A clean, minimalistic style was designed to flow with the brand’s messaging of delivering clean and smooth skin after using their products.

moisturizer dispensers next to cropped right hand puttling lotion on the back of left hand
a green plant branch
woman putting on facial cream next to product images of two skin care cream tubes

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