Brand Design: Branding Brief

illuminated question-mark letter resting on its side

Before starting a brand project, it’s important to gather as much information as possible from your client in the form of a branding brief. In my practice, I gather this information through both an initial questionnaire and also through a discovery meeting with my clients. After reviewing this information, I schedule a follow-up meeting in […]

Strategies For A Healthy Wellness Business

Since the COVID-19 pandemic began, more people have started prioritizing healthier practices in their daily lives. And as the wellness industry grows, there are many ways in which holistic health practitioners can scale their businesses to attract clientele. In this article, I’ll cover some strategies for a healthy wellness business. In speaking with practitioners, one of […]

Strategies For Attracting and Keeping Customers

the word welcome next to an illustration of a storefront

Attracting customers is a process that takes a considerable amount of investment. You’ll need to invest a lot of time and be dedicated to learning about who you’re trying to reach. But first, you need to make that investment in yourself and in establishing your purpose in order to attract and keep customers. Who are […]